KTU 2024 Scheme · Semester 2 · Common to all Branches
Engineering Entrepreneurship and IPR (UCEST206) Syllabus
Official KTU 2024 Scheme syllabus for Engineering Entrepreneurship and IPR, Semester 2, Common to all Branches (Computer Science and Engineering).
Course Code
UCEST206
Credits
3
Teaching Hours
3:0:0:0 (L:T:P:R)
CIE Marks
60
ESE Marks
40
Exam Duration
2 Hrs 30 Min
Prerequisites
None
Semester
Semester 2
Course Objective
To develop a framework for identifying, curating and validating engineering-based business ideas; to learn essential tools for understanding product-market fit and customer needs; to create a comprehensive business plan for a new venture; to gain foundational knowledge of Intellectual Property Rights (IPR) and their importance for startups; to develop skills for prototyping, stakeholder engagement, and team collaboration.
Module-wise Syllabus
Module 1
9 contact hoursIntroduction to Ideation, Innovation & Entrepreneurship: what is ideation, understanding innovation, frameworks for innovation, the entrepreneurial mindset, starting a business (types, formation, statutory compliances), resources for aspiring entrepreneurs. Introduction to Intellectual Property Rights (IPR): types of IPR (patents, trademarks, copyrights, trade secrets), strategies for protecting intellectual property, role of IPR in securing funding and competitive advantage. Building a strong team: identifying roles, skill sets, team dynamics. Identifying pain points and problem statements, idea generation techniques, developing and refining ideas.
Module 2
9 contact hoursProblem and solution canvas preparation: orientation and canvas introduction, customer needs assessment, market segmentation, value proposition, competitive analysis, market entry strategy, market validation, regulatory and legal considerations. Customer profiling: review of market research, customer segmentation, persona development, validation and feedback, prioritization and selection, communication and messaging. Competitor analysis: identifying competitors, competitor profiling, SWOT analysis, market positioning, customer feedback and reviews, pricing analysis, differentiation strategy, benchmarking.
Module 3
9 contact hoursBusiness plan preparation: business plan framework, market analysis, product/service description, marketing and sales strategy, operations plan, financial projections, risk management. Prototype development plan preparation: requirements analysis, technical specifications, development approach and timeline, resource allocation, testing and quality assurance, iterative development and feedback loop, documentation and version control.
Module 4
9 contact hoursPrototype development. Stakeholder engagement strategies: investors, partners, customers, advisors & mentors.
Course Outcomes
- CO1Gain foundational knowledge of Innovation and Entrepreneurship, Intellectual Property Rights (IPR) and their importance for startups.
- CO2Develop a framework for identifying, curating and validating engineering-based business ideas.
- CO3Learn essential tools for understanding product-market fit and customer needs.
- CO4Create a comprehensive business plan for a new venture.
- CO5Develop skills for prototyping, stakeholder engagement, and team collaboration.
Assessment Pattern (CIE: 60 marks, ESE: 40 marks)
Continuous Internal Evaluation (CIE)
| Attendance | 5 |
| Micro Project / Comprehensive Business Plan | 35 |
| Internal Examination 1 | 10 |
| Internal Examination 2 | 10 |
End Semester Examination (ESE)
Total 40 marks, 2 Hrs 30 Min. See the official KTU syllabus document for the exact Part A / Part B question pattern for this course.
Textbooks & Reference Books
Textbooks
- The Engineering Handbook — Richard C. Dorf (CRC Press, 2nd edition, 2004)
- The Innovator's DNA — Clayton M. Christensen and Jeffrey H. Dyer (Harvard Business Review Press, Revised edition, 2019)
- Start with Why — Simon Sinek (Portfolio, Reprint edition, 2011)
- Business Model Generation — Alexander Osterwalder & Yves Pigneur (Wiley, 2010)
- The Engineering Entrepreneur: A Practical Guide to Starting and Running a Successful Engineering Business in India — Saibal Gupta and Ashok Jhunjhunwala (Sage Publications, 2011)
- Innovation and Entrepreneurship for Engineers — Bharat Bhushan and Seema Bhushan (CRS Press, 2016)
- Indian Patent Law — P. Narayanan (Eastern Book Company, 2nd edition, 2020)
- The Law of Copyright and Designs — B.L. Wadehra (Universal Law, —)
Frequently Asked Questions
How many credits is KTU Engineering Entrepreneurship and IPR (UCEST206)?
3 credits, with 3:0:0:0 (L:T:P:R) teaching hours per week, under the KTU 2024 Scheme.
How many modules are in the UCEST206 syllabus?
4 modules, 36 total contact hours.
What is the CIE and ESE mark split for this course?
CIE (Continuous Internal Evaluation): 60 marks. ESE (End Semester Examination): 40 marks, 2 Hrs 30 Min. Total: 100 marks.
What are the recommended textbooks for UCEST206?
The Engineering Handbook (Richard C. Dorf); The Innovator's DNA (Clayton M. Christensen and Jeffrey H. Dyer); Start with Why (Simon Sinek); Business Model Generation (Alexander Osterwalder & Yves Pigneur); The Engineering Entrepreneur: A Practical Guide to Starting and Running a Successful Engineering Business in India (Saibal Gupta and Ashok Jhunjhunwala); Innovation and Entrepreneurship for Engineers (Bharat Bhushan and Seema Bhushan); Indian Patent Law (P. Narayanan); The Law of Copyright and Designs (B.L. Wadehra).
Is this syllabus specific to one branch, or common to others too?
This Semester 2 course is listed under Common to all Branches at KTU under the 2024 Scheme — check the course header above for which branches it's common to.
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